We have been in recession now for quite some time, small businesses are having the life drained out of them. But some are thriving through developing a list of prospects and customers. Having a list of prospects is the certainly one of the best ways to build an online business that will prosper, despite the state of the economy.
During this time many have fallen by the wayside, those that survive have found alternative ways to by developing an online presence where their return on advertising revenue is higher. By having an option to subscribe to a mailing list that provides benefits for the subscriber.
Driving traffic to a webpage that offers visitors the option to subscribe to a newsletter or to download something in exchange for their email address is the most common way to build a marketing list.
List building's main goal is to build an email list of people, that have an interest in your niche, and what you do. But list building is an ongoing task that needs to be done consistently and takes time.
However, there are ways of doing things to get the results you want, and that is just what this article is about.
Providing good, solid content means it is highly likely that people will want to visit your website and learn more about what you have to offer. Not everyone buys the first time, in fact it often takes between 4 and 7 visits to convert a prospect into a customer.
So if you get their email address you can email them your special offer or your newly released product and continue to market to them. You see very often if a prospect leaves a page without becoming a customer it is unlikely you will see them again, therefore it is essential to gather their email address, so you can continue to market to them.
The best way to get them to onto your mailing list is to offer them an enticement, an ethical bribe if you will. Now this can be almost anything so long as it offers value to the prospect, it could be a report, an ebook, audio, coupon codes etc. One of the main points is to make sure that you've got an offer that they find irresistible.
After they sign up, they would receive a message stating that they have to confirm their subscription. When they do confirm their registration, they will be sent to the actual download page to receive the gift that you offered them.
This is actually what email marketing is all about, that is, getting prospects onto a mailing list and turning them into long-term customers. With their email addresses added to your list of contacts where they can then be kept informed of updates about products and services.
You can download a copy of Profitable Email Marketing which will provide you with much more information about how you can start building your very own email list from scratch. For more information visit http://profitableemailmarketing.com/.
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